Why Good UX/UI is so Important

In the digital age, User Interface and Experience are core elements for brands developing an app or revamping a website. This fact is emphasised by the importance businesses place on hiring expert UI/UX designers.

Mobile app services, healthcare software development, telemedicine solutions, fitness app development—these are just some areas that benefit from top-notch UI/UX.

Apart from streamlining workflows, good UI/UX design can boost customer satisfaction, improve brand image, and, due to a combination of several factors, even increase conversion rates and revenue.

Let’s take a closer look at why brands rate UI/UX so highly.

Understanding UI vs. UX 

The two terms are often used interchangeably, but there is an important distinction to be made between UI and UX. 

Excellent UI enables your brand to make a good first impression on customers. It places importance on factors like accessibility, appearance, and responsiveness that will draw a customer in. 

In contrast, UX refers to design elements that cater to users who are already using your app or website. It determines whether the customers drawn to your UI will continue to have a positive experience and use your service.

UI and UX come together to give your brand the recognition it deserves, regardless of whether you’re creating a fitness app or focusing on software development in healthcare. 

Let’s take a closer look at why it is so important.

The Importance of Good UI/UX 

We’ve mentioned briefly companies place tremendous value on UI/UX developers. Now, let’s take a closer look at these services and analyse some of the most common features designers include in their work. 

First Impressions Count

Brands know how important it is to make a good first impression. Bad UI will prevent customers from using your service, while a bad UX will put them off once they try it and drive them into the arms of a competitor. 

First impressions are also important from a B2B point of view. Potential investors will unlikely take the conversation forward if they aren’t presented with a well-put-together pitch. 

They say we shouldn’t judge a book by its cover, but from a business perspective, that’s precisely what you should expect when new customers begin using your platform or service.

Colours Are More Influential Than You Think

Chromotherapy, or colour therapy, is a branch of psychology that aims to understand how colours impact a person’s physical and mental well-being. This concept is becoming increasingly integrated with UX design. 

The basic premise is that by leveraging colour, UX designers can spur action or emotionally engage audiences in more ways than previously thought. With a solid understanding of colour psychology, it is possible to design UI/UX interfaces that target specific demographics based on age, gender, and even cultural background.

For example, healthcare software development companies can use studies on how colour impacts various age groups and craft a UX that targets the right demographic.

Images Say More Than Words 

Research has suggested that the average user processes visuals 60,000 times faster than text. This is especially true for animations. 

UI/UX designers place great importance on visual appeal and often leverage animations to engage viewers, increase brand awareness, and boost customer retention. 

Visuals can be used as guides on how to avail of a service. They can also indicate features that users are likely to miss. For example, when creating a fitness app, it is beneficial to tell, with visuals, how it will help a person lose weight or stay fit. Graphics and animations impart information more effectively than big walls of text. 

Visual representation of statistics and other data has similar benefits. A healthcare software development company can significantly increase customer satisfaction by sharing graphics that outline the numbers and clearly show the app’s benefits.

Additionally, including animations as part of your UI/UX offering doesn’t just work as an engagement tool; it also boosts the brand’s credibility as an expert in the field.

But Money Speaks the Loudest

At the end of the day, solid UI/UX design can help brands see a solid return on their investment. As we’ve seen, it can boost customer retention rates, drive sales, and establish loyalty, eventually increasing profits.

Consider these statistics as further proof: 

• Around 50% of customers will tell their friends about a bad UI/UX experience.
• Every dollar invested in UI/UX is said to make $100 in return. 
• Better UI has a 200% higher conversion rate. 
• 90% of users won’t return to an app or website after just one bad experience. 

How to Choose the Right Digital Product Dev Partner

Given the importance of getting UI/UX right, businesses need to find the right digital product development partner. 

So, what are the key points to consider when looking for someone to help build your app/website?

• Relevant skills: Depending on the complexity of a project or the number of features you want to include, look for a partner with the appropriate technical know-how and resources that will deliver.
• Costs: Budgets are crucial in ensuring that you get all your required features while still maintaining a solid ROI. 
• Problem solving: When it comes to developing crucial elements such as UI/UX, you need professionals with tons of experience in offering unique solutions to their clients. 

Conclusion

Choosing the right development partner to develop the best possible UI/UX for your business is a delicate balancing act. It doesn’t matter if you’re looking to develop a fitness app or you need healthcare IT solutions—you must consider usability and accessibility when looking for teams with relevant skills. 

DuckMa has extensive experience in developing UI/UX for various platforms. Our expertise can help you reap the benefits of good design without burning a hole in your wallet.